77% of organizations actively seek ways to unlock greater value from their existing workflow solutions, often facing difficulty in measuring, quantifying, and realizing tangible business value (Everest Group, 2025).

A Value Realization Framework (VRF) helps to bridge this gap by providing a structured approach to assess and optimize an enterprises’ digital transformation journey.

The core of VRF is Key Performance Indicators (KPIs), which serve as quantifiable measures of progress and continuous improvement. In this blog, we will explore how KPIs support this framework by driving tangible business outcomes.

What is the Value Realization Framework?

Value Realization Framework (VRF) is a structured approach designed to ensure businesses consistently meet and surpass customer value expectations over their journey.

It provides a roadmap for defining, monitoring, and optimizing value delivery across various business functions. VRF ensures technology initiatives align with strategic goals while measuring their value creation, efficiency gains, and business impacts.

Key components of the Value Realization Framework include:

  • Value Definition: Establishing clear business goals and expected outcomes is of great significance.
  • Value Measurement: Using KPIs and benchmarks to track performance.
  • Value Optimization: Consistently improving processes using KPI-driven insights.
  • Value Communication: Report accomplishments and align stakeholders.

Understanding KPIs and Their Importance

KPIs are measurable values used by enterprises to track progress toward their strategic goals. KPIs for a value realization framework provides insights into system performance, operational efficiency, and business impact.

Importance of KPIs for Digital Transformation:

  • Measuring Success: Establish clear success metrics for ServiceNow implementations.
  • Enhance Decision-Making: Deliver data-driven insights for continual improvement.
  • Optimize Performance: Identify bottlenecks and areas for improvement.
  • Accountability: Ensure your teams align their efforts with the enterprise's objectives.
  • Increase ROI: Demonstrate tangible value from ServiceNow platform investments.

KPIs: The Backbone of the Value Realization Framework

According to a study, 60% of enterprises don’t measure realized value through KPIs, resulting in non-optimized ROIs. KPIs are essential to ServiceNow's Value Realization Framework (VRF). They help enterprises measure the success of their adoption and optimization efforts, ensuring investments in the platform translate into tangible business benefits.

The key KPIs that help with the value realization framework are:

1. Operational Efficiency KPIs

  • Incident Resolution Time (IRT): Measures the average time taken to resolve an IT incident, where lower resolution times indicate improved efficiency in handling IT-related issues.
  • Change Success Rate: Track the percentage of successfully implemented changes without service disruptions or rollbacks, thus reflecting an effective change process. A high success rate indicates a sound change process.
  • Service Request Fulfillment Rate: This monitors how quickly and effectively service requests, such as access requests and hardware/software provisioning, are completed. A high fulfillment rate indicates streamlined IT support.

2. User Experience KPIs

  • Employee Satisfaction Scores (ESPs): ESPs measure how satisfied employees are with IT services and support provided, typically measured through surveys or feedback forms.
  • Self-Service Adoption Rate: Measures the percentage of users benefiting from the self-service portals instead of contacting IT support for assistance.
  • Mean Time to Acknowledge (MTTA): This measures how quickly IT teams respond to incidents and requests. Lower MTTA times indicate faster responses, leading to improved user experiences.

3. Financial Impact KPIs

  • Cost Savings with Automation: Calculates the financial benefits of automating IT and business workflows, thus reducing manual efforts and errors.
  • Reducing IT Spend: Tracks cost reductions in IT operations, such as lower maintenance expenses, optimal resource allocation strategies, and less reliance on legacy systems.
  • Attributed Revenue Growth: Identifies how ServiceNow contributes to business growth through improved productivity, faster service delivery, or enhanced customer satisfaction.

4. Innovation and Agility KPIs

  • Deployment Time for New Features: Tracks how quickly new functionalities or updates are deployed into existing workflows. A shorter deployment time indicates better agility.
  • Percentage of Automated Workflows: This measure displays the percentage of business and IT processes that have been automated within ServiceNow workflow, leading to greater efficiency. Higher automation leads to increased efficiency.
  • Reducing Manual Efforts: Measures how automation has reduced manual tasks, freeing employees to focus on higher-value work.

How KPIs Drive Continuous Improvement in ServiceNow

KPIs not only measure success but also enable continuous optimization within the ServiceNow ecosystem. Enterprises can use KPI-driven insights for the following:

  • Establish Baselines and Benchmark Performance: Define a measurable starting point and analyze KPI trends over time relative to industry benchmarks to track progress effectively.
  • Identify Gaps and Root Causes: Analyze workflows to spot inefficiencies, compare KPIs against targets, and analyze data patterns to the pinpoint root cause.
  • Optimize and Automate Workflows: Leverage AI-powered insights to automate processes, reduce effort, and enhance operational efficiency.
  • Improve the User Experience and Compliance: Monitor feedback to refine service delivery while adhering to regulatory and security standards.
  • Validate Outcomes & Drive Continuous Improvement: Measure the impact of changes, fine-tune strategies based on KPI insights, and maintain long-term performance gains.
  • Align Stakeholders and Allocate Resources Efficiently: Establish shared KPIs to foster collaboration and direct efforts towards the most significant value areas.

Case Studies: KPIs in Action within ServiceNow Framework

A global professional services firm1 with over 7 lacs employees, serving 9,000 organizations worldwide. It partners with leading enterprises, including 91 of the Fortune Global 100, to drive digital transformation and operational efficiency.

Challenges

  • This firm operates in 55+ countries, leading to inconsistent IT processes and scalability issues.
  • Legacy IT systems created inefficiencies, including slow invoicing and ticket resolution.
  • Difficulty in proactively identifying and preventing IT performance issues.
  • High number of Priority 1 (P1) incidents impacting business operations.

Solution

  • Consolidated multiple legacy systems onto ServiceNow IT Service Management (ITSM).
  • Implemented ServiceNow Impact for expert coaching, prescriptive guidance, and proactive IT management.
  • Automated invoicing, reducing processing time from three days to three minutes.
  • Deployed Jumpstart Accelerators for seamless upgrades and optimized Configuration Management Database (CMDB).
  • Enhanced training, support, and monitoring with a customized dashboard.

Outcome

  • 64% of employees access ServiceNow monthly, with 2.25M supported end users.
  • 50%+ reduction in P1 cases, improving IT service reliability.
  • 8% improvement in platform health with proactive issue resolution.
  • Faster ticket resolution increased operational efficiency and reduced manual efforts.
  • Employees spend less time on administrative tasks, focusing more on client engagement and innovation.

Conclusion

Key Performance Indicators are the heart of Value Realization Framework for a workflow platform, helping enterprises measure, optimize, and communicate business value effectively. By leveraging KPIs across operational efficiency, user experience, financial impact, and innovation, organizations can drive continuous improvement, enhance decision-making, and maximize ROI.

With real-time insights, AI-driven analytics, and a structured approach, ServiceNow enables businesses to transition from reactive problem-solving to proactive value realization.

inMorphis can help you define the right KPIs, optimize workflows, and maximize ROIs. Contact us today to accelerate your value realization journey.